职位描述
Overview of Responsibilities 工作职责
• Responsible for short video’s scheme, creativity, script writing, shooting, editing for company’s branding benefit. Launch medias include Wechat, weibo, official website, ouyin, xiaohongshu, Linkedin, etc..
负责学校品牌传播视频创意策划、脚本撰写、拍摄、剪辑制作,应用媒介包括但不限于微信、微博、网站、抖音、小红书、Linkedin等;
• Optimising works based on the effect of each video in different new media, including collecting & analysing data, be responsible for ROI.
针对视频发布的效果数据进行调整优化,对视频发布效果ROI负责;
• Build brand video material pool with collecting, shooting, organising, editing all the images of company developing moments.
学校发展视频素材(日常及大事件等)采集、整理、创意剪辑、留存,形成稳定的品牌素材资料库;
• Supervising or collaborating with the third party when the big project is taking place.
当大的视频创作和拍摄项目开展时,能够清楚地指导第三方合作方。
• Keen on short video industry. Deeply research demand of targeted clients. Regularly analyse, summarize and optimise video operation strategy;
关注短视频行业动向,深入研究目标受众品味以及需求,定期综合分析,优化相应运营策略;
• Occasionally interview interviewees such as students, parents, counselors, admissions officers, etc;
必要的情况下,独立采访受访者比如学生、家长、顾问、老师、招生官等。
Candidate Requirement & Skills 任职要求
• Bachelor degree or above, major in movie director or media is preferred
本科及以上学历,导演、编导、传媒等相关专业优先;
• Experience in education or overseas study industry is preferred. Ability to read and write English is preferred;
有教育、海外留学行业相关经验者优先,具有英文读写能力者优先;
• Creative, rich imagination, ability to output a steady stream of novel ideas.
脑洞大,想象力丰富,可以输出源源不断新奇的想法;
• Excellent sensitivity of new media operation, skilfully maximize benefits of the works.
具有极佳的新媒体运营感知力,能最大化地发挥视频的效益;
• Passionate, good communication skills and team spirit, able to listen to others' suggestions with an open mind, strong ability to work independently, enterprising spirit and efficient execution, continuous learner.
热情,具有良好的沟通能力与团队精神,能虚心听取他人的建议,很强的独立工作能力和进取意识及高效的执行力,并热爱学习。